MOBAFire built the world’s largest brand-led fantasy tournaments with E-GO APP
Today, MOBAFire have the largest fantasy esports community, with more than 20,000 esports fans having participated in their fantasy events.
The Problem
MOBAFire was looking for a solution that would allow them to give back to the gaming community, grow their brand loyalty and directly reach their target audience organically, all in one.
The Solution
As a brand looking to grow its presence in the gaming industry, MOBAFire saw how industry data shows that esports fans and fantasy audiences are 4-5x more engaged than casual gamers.
By setting up a dedicated Esport Arena on the E-GO APP’s platform, MOBAFire could directly engage with gamers at scale through fantasy tournaments following the League of Legends European championships, MSI and the World Championship. At the same time, MOBAFire had a dedicated channel to push products and offerings to a highly targeted audience of European esports fans.
Today, MOBAFire have the largest fantasy esports community, with more than 20,000 esports fans having participated in their fantasy events.
Fantasy Tournaments by MOBAFire.
- LEC Winter Split
- LEC Spring Split
- LEC Summer Split
- LEC Season Finals
- Mid-season invitationals
- LoL Worlds 2023
